I was just in Detroit to catch a Red Wings game for my birthday and happened to be staying in the Shinola hotel. I've never really been into watches and typically just rock a smartwatch, but this was part of a display in the lobby and it caught my attention. Saw it again while I was browsing the store attached to the hotel and had to pull the trigger. Absolutely love it, and I'm already thinking about getting another non-smartwatch ASAP